Mumbai, Aug 7 (IANS) Veteran playback singer Sonu Nigam has ventured into the Hindi-Haryanvi music space for the first time with his latest song “Chunni.”
Talking about the song, the ‘Kal Ho Naa Ho’ singer said that music has always been a way of celebrating emotions across different cultures. Sonu Nigam shared, “Chunni is a fun song adorned with beautiful melodic structure and lyrics full of romance. I love the beats and the frolic they exude. Here’s my first of the many more such musical offerings coming up.”
Released under Sonu Nigam’s Label ‘I Believe Music’ in partnership with Warner Music India and Global Music Junction, “Chunni” is a vibrant love anthem powered by upbeat rhythms. The song captures the carefree excitement of romance, making it a perfect soundtrack for weddings, celebrations, and every festive playlist.
Talking about the song, Rajan Navani, Chariman, JetSynthesys said, “Chunni’ is a celebration of India’s rich regional music and storytelling traditions. Through Global Music Junction, we have been able to strengthen and scale the impact of our regional creators, taking authentic regional music and artists to wider audiences with meaningful cultural collaborations. We are proud to partner with Sonu Nigam in bringing Haryanvi music to the global stage with a song that is both heartfelt and deeply rooted in its cultural heritage.”
Rajkumar Singh, CEO Global Music Junction added, “At Global Music Junction, we have been committed to taking India’s rich regional music to a global audience while fostering meaningful collaborations between mainstream and regional artists.”
“Chunni is a natural extension of that vision. We are delighted to bring together Sonu Nigam & Renuka Panwar, on a song that celebrates the vibrancy of Haryanvi music and its growing cultural influence. These collaborations not only expand the reach of regional music but also celebrate the richness of India’s linguistic and cultural diversity.”
Over the years, Sonu Nigam has delivered chartbusters in 32 languages across different musical genres. With “Chunni,” he ventured into the Hindi-Haryanvi space for the very first time.
“Chunni” is now available on all major audio and video streaming platforms.
–IANS
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